I also will not buy into Early Access games (I don't trust giving up money I could spend better elsewhere, especially if a game ends up being a turd), and I definitely won't be paying £44.99 come Early Access stage 5 or Gold release. I lost interest in Blancpain a couple of years ago though, I find it rather stale and boring (the commentary team doesn't help that (wish we could do something to bring back James Hunt and keep Murray Walker going)), so I doubt I'll be buying this, unless people start modding it (if modding will even be possible) with content I am interested in and it has all the features (and hopefully more) that GTR2 has. So that 24.99 Euro starting price will probably translate into £24.99 here in the UK, regardless of actual exchange rates. However I don't think it will be that low - you tend to see games advertised at, for example 44.99 Euro ending up being £44.99 in the UK (£44.99 seems to have become an industry standard/default price in the UK recently, the American's have a $60 standard/default price point, roughly £46, and there's been talk of whether or not the US market will take a price increase on that standard price point.).
Current exchange rate, according to xe.com is 1.10 Euro to the £ so you're looking at roughly £22, assuming the pound doesn't tank any further.